I’m Robert Portillo, a Los Angeles business owner and SEO specialist.
My work has ranged from independent local businesses to major entertainment brands including HBO, Sony, Marvel, and Paramount.
My approach combines SEO, conversion optimization, retail experience, and a practical understanding of what it takes to run a business.
SEO Specialist Since 2007
Founder of BroBex Marketing
Founder of Dispensary Domination
Los Angeles Business Owner
ROBERT PORTILLO ACROSS THE WEB
Explore Robert’s professional profiles, interviews, articles, videos, speaking appearances, and online communities.
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VIEW FACEBOOKX
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FOLLOW ON XCRO Junkies
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I’VE ALWAYS WANTED
TO KNOW HOW
THINGS WORK
I’ve been interested in electronics, technology, and problem solving since I was a child. In seventh grade, I wrote a book about electronics because I wanted to understand how the parts worked together.
That curiosity never went away. I still approach problems by taking them apart, finding the cause, and testing possible solutions. It’s the same process I use when repairing a computer, studying customer behavior, or figuring out why one website succeeds while another struggles.
CURIOSITY STILL DRIVES ME
- I take complex problems apart until the cause becomes clear.
- I test ideas instead of relying on assumptions.
- I keep studying, even after something already works.
- I’m always looking for the detail that other people missed.
PC FIXER TAUGHT ME HOW LOCAL BUSINESSES SURVIVE
In 2001, I founded PC Fixer in West Los Angeles to provide computer repair and on site IT support for homes and businesses.
I learned quickly that technical skill wasn’t enough. Customers also needed fast answers, clear pricing, honest advice, and confidence that the person entering their home or office could be trusted.
Those lessons still guide my marketing work. Local businesses don’t need traffic for its own sake. They need the phone to ring, the right customers to show up, and the work to produce enough value to cover payroll, rent, overhead, and growth.
PC Fixer became one of Los Angeles’s highest rated computer repair businesses. I later sold the company, and it continues operating under new ownership.
Robert Portillo Across The Web
Robert’s work has been featured in interviews, podcasts, conference materials, expert roundups, and industry resources covering SEO, CRO, buyer behavior, and website performance.
SEO Video Show Interview
Robert joined the SEO Video Show for an AMA on using CRO to improve SEO results and increase sales.
Watch InterviewPathmonk Podcast
A conversation about conversion, buyer psychology, and seeing the customer journey through the eyes of the visitor.
Listen NowConversion Rate Optimization Profile
A third-party profile covering Robert’s CRO background, testing work, conversion audits, and CRO Junkies community.
Read MoreQuoted On Page Experience And UX
Robert was quoted on why Google’s page experience signals make UX a bigger part of SEO.
View MentionSEO Expert Roundup
Robert was included in an SEO roundup discussing the connection between SEO, CRO, website speed, and mobile performance.
Explore RoundupEventbrite Speaker Profile
Robert’s Eventbrite profile connects his speaking work to SEO, CRO, and cannabis retail marketing.
View ProfileTech Studio Taught Me How People Buy
In 2012, I opened Tech Studio on Abbot Kinney Boulevard in Venice Beach. The store carried unusual gadgets, electronics, accessories, and products that customers often hadn’t seen anywhere else.
Running the store taught me that people rarely buy based on specifications alone. They buy when a product catches their attention, solves a problem, feels useful, or creates an emotional response.
The layout of the store mattered. Packaging mattered. Pricing mattered. The way an employee explained a product mattered. Even the order in which customers encountered different items changed what they noticed and purchased.
Tech Studio was featured in publications including Dwell and Surface Magazine. I later accepted a buyout offer and sold the business.
That experience gave me a practical education in customer behavior, retail presentation, and conversion. Those lessons eventually became a major part of how I approach websites and marketing.
SEO Started As A Way To Help My Own Businesses
I wasn’t trying to start a marketing agency. I was trying to get customers.
PC Fixer and Tech Studio needed a steady way to reach local customers.I began
studying SEO in 2007 because I couldn’t depend on foot traffic, referrals, or paid
advertising alone.
I tested pages, studied rankings, rewrote offers, improved websites, and tracked
what made people call, visit, or buy. The work produced results for my own companies,
and other business owners began asking whether I could do the same for them.
What started as a way to support my own businesses gradually became client work.
THAT OBSESSION TURNED INTO CLIENT WORK
I kept studying more than search rankings. I wanted to understand why people chose one business instead of another.
That led me deeper into conversion optimization, customer psychology, website usability, testing, and the small details that turn attention into action.
Getting found was only the first step. The next challenge was helping the business earn the customer’s trust and close the sale.
In 2014, I founded BroBex Marketing.
📈
SEO, CRO, split testing. Local shops, regional companies, Fortune 500 brands. The work grew every year, and my team was good at it.
🧩
BroBex gave me a place to bring everything together.
⚙️
The technician side of me cared about structure, speed, tracking, indexation, and the parts of a website most customers never see.
🛍️
The retail owner side of me cared about trust, offers, language, phone calls, and what it feels like when a customer is deciding whether to buy.
🎯
The CRO side of me cared about the small things. Button color. Button motion. Page layout. The order of information. The size of a dollar sign. The words near a form. The thing a visitor needs to hear before they feel safe taking the next step.
That is still how I think.
🔍
SEO gets people to the page.
🧠
CRO helps the page do its job when they arrive.
Traffic alone is not the win. Rankings alone are not the win. The win is when a real person finds you, trusts you, and chooses you.
BroBex
BroBex Became the Place Where It All Came Together
I founded BroBex Marketing in 2014 to combine SEO, conversion optimization, content, website design, customer psychology, and testing under one company. Instead of treating these as separate services, I wanted every part of a campaign to support the same business goal.
WHAT I BELIEVE
Marketing should make a business easier to find, easier to understand, and easier to choose.
Rankings matter when they lead to calls, visits, leads, sales, or another useful result. Every campaign should be clear enough for the client to understand and specific enough to measure.
SEO Brings the Right People
Strong rankings are useful only when they bring people who are likely to become customers.
Conversion Optimization Helps Them Act
A website should make it easy for visitors to understand the offer, trust the business, and take the next step.
Data Replaces Guesswork
Decisions should be based on rankings, traffic, calls, sales, customer behavior, and other measurable results.
Customer Psychology Shapes Every Decision
Layout, wording, pricing, images, trust signals, and calls to action all influence how people respond.
Retail Experience Keeps the Strategy Practical
Marketing must account for staffing, inventory, margins, overhead, slow periods, and the daily pressure of running a business.
Results Matter More Than Activity
A long task list doesn’t mean a campaign is working. The work must lead to useful business outcomes.
Get Found
Reach customers while they’re actively searching for the products or services you provide.
Turn Attention Into Action
Give those customers enough clarity and confidence to call, visit, order, or make a purchase.
ROBERT PORTILLO HAS BEEN FEATURED IN
ONLINE ARTICLES
Robert has contributed to or been quoted in more than 300 articles about SEO, conversion optimization, customer behavior, website performance, and digital marketing.
Selected appearances include MarketingSherpa, Insight Online, and other marketing publications.
PODCASTS AND VIDEO SHOWS
Robert has discussed SEO, CRO, customer psychology, and business growth on industry podcasts and video programs.
Selected appearances include Pathmonk Presents, SEO This Week, and The SEO Video Show.