November 1968
A SCORPIO IS BORN
Robert Portillo enters the world. A future entrepreneur, technician, marketing pioneer and lover of life.
Meet
Robert Portillo
Combining 20+ years of marketing with the hands-on experience
Enterprise Experience, Cannabis Focus
Stop hiring marketers who don't know the industry. Robert Portillo scales dispensaries using a rare mix of elite technical SEO and deep community roots.
From Technician to Marketing Pioneer
Robert Portillo has a lifelong track record of overturning expectations. His technical aptitude was undeniable: he became the youngest electrical inspector and electronic technician in a Fortune 500 railroad manufacturer's history.
Notable Achievements
$4.3M
Scaled Revenuefor WASH BINS
$800K
Annual Growthin Auto Repair
+20%
Boost inConversions
12,000+
CommunityMembers
3x
Organic TrafficGrowth
The Timeline
A Life of Reinvention
From a lifelong entrepreneur, technical service wizard and retail store owner to a pioneer in cannabis marketing, Robert's core is built on curiosity, grit, and relentless reinvention.
1968 — 2026
58yr
Chapter One
The TECH FANATIC
1968 — 1986
Age 7 · 1975
Endlessly curious
Elementary school thought Robert was struggling to learn. His parents fought back. The school tested him and moved him a grade ahead where he started to thrive. Robert went on to win several scholastic awards, including the highest state test scores in his entire elementary school - scoring 3 - 5 grades ahead of his age. Robert loved school and won many "perfect attendance" awards.
Age 10 · 1978
The R&D Lab
As a kid, Robert was madly in love with science and technology. By age 11 he owned 3 chemistry sets, 2 microscopes, a telescope, a biology kit, and 2 electronics kits. His neighbors would bring their broken electronics to him, and he'd fix them.
Age 11 · 1979
Author, Musician, Athlete
In 7th grade, Robert wrote a book on electronics. He joined the marching band and played trumpet for 3 years. He won "Best English Student in the 7th grade and Played softball, flag football, and ran cross country. When not at at school, Robert spent countless hours riding his bike with friends. He has a home music studio where he jams with his family.
Age 17 · 1985
Skateboarder, Graduate, Workhorse
Two years of electronics in high school. Avid skateboarder to this day. Graduated and attended university at Chaffee College while working 35 hours a week.
Age 18 · 1986
The Tennis Years
Became an avid tennis player, a passion that would last five years while balancing college and work. He would often play 3 - 5 hours straight!
Chapter Two
The Industrial Technician
1988 — 2010
Age 20 · 1988
Hawker Siddeley & the Seeds of Marketing
Hired at Safetran Systems as a CWA union member level 2 electrical assembler. Safetran was the world's largest railroad signaling and equipment manufacturer. But what he really wanted was to start his own business. In his spare time he devoured books like "How to Win Friends and Influence People and Jay Conrad Levinson's "Guerrilla Marketing." series.
Age 22 · 1990
MTB Obsession
Became obsessed with mountain biking which remains his passion more than 35 years later.
Age 22 · 1990
Indoor Horticulture
He also started indoor horticulture with a Phototron unit he saw while reading High Times Magazine. He then upgraded to High Pressure Sodium and Metal Halide lights and built his own custom hydroponic systems.
Age 22 · 1990
Youngest Inspector
Passed the electrical inspector test — youngest ever. By 23, youngest electronics technician too. CWA level 8 of 10.
Age 22 · 1990
NORML Member
Subscribed to High Times and joined NORML — dreaming of legalization.
Age 24 · 1992
Breaking Free
Tired of punching the time clock, he struck out on his own to become an entrepreneur. The corporate world couldn't contain him. He's been a full time business owner ever since.
Age 25 · 1993
The Serial Entrepreneur
Robert started several business including curb painting, clay pot soldiers, gift baskets, a joking service, grocery delivery. None of them performed well. Every failure was fuel.
Age 27 · 1995
Indoor Horticulture and Computers
Robert dove deep into indoor and outdoor horticulture. In his spare time he built his first two Windows 3.1 systems from spare parts and 250MB hard drives.
Age 28 · 1996
The Home digital Recording Studio
Combined his love for music and computers and built a small digital home recording studio that would grow into a full production facility. Robert still has a (better) home studio to this day.
Age 30 · 1998
Flash Animation & First Website
Learned Flash animation and built his first website, then "dopetunes.com" entirely in Flash programming.
Age 30-31 · 1998-1999
Music Producer
Recorded over 100 original songs. Produced and mastered records for local bands as the home studio grew.
Age 32 · 2000
built first Website for a client
Designed his first website for money — a clothing retail site before e-commerce was mainstream. Since then, Robert and colleagues have built over 1,000 websites.
Age 33 · 2001
PC Fixer Is Born
Robert founded PC Fixer Computer Repair his first truly successful business. It took him a year to build up his clientele to full time.
Age 35 · 2003
High-Profile Clients
PC Fixer grew rapidly. Acquired clients like HBO, Sony, Paramount Studios, KCRW, UCLA, USC and hundreds more. Robert meets his future wife on Match.com.
Age 37 · 2005
LeTip & Business Boom
Joined an exclusive networking group "Executive LeTip of West Los Angeles". Started receiving 15-30 leads monthly. Hired first employee Jacky, who stayed 11 years before illness made him retire. Quickly grew to 3 full-time technicians.
Age 39 · 2007
SEO Discovery — Everything Explodes
Discovered SEO from an underground genius name "Lou". Lou helped PC Fixer hit #1 on Google for hundreds of keywords. Client roster crossed 1,000. Robert became obsessed with SEO.
Age 40 · 2008
Yelp & Google My Business
Mastered Yelp and Google Local. PC Fixer Drop-off repairs equaled onsite work. Robert built 7 Google local profiles and 7 websites and phone numbers to match and extended his reach to over 1,500 regular clients - 60% business/40% homes.
Age 41-42 · 2009-2010
Marriage & Store Plans
Married in Akron, Ohio. Started planning to open a computer store as neighbors grew concerned about foot traffic coming in and out of Robert's converted garage.
Age 40 · 2008
Yelp & Google My Business
Mastered Yelp and GMB. Drop-off repairs equaled onsite work. Over 1,000 clients — 60% business, 40% home users.
Age 41-42 · 2009-2010
Marriage & Store Plans
Married in Akron, Ohio. Started planning to open a computer store as neighbors grew concerned about home business traffic.
Chapter Three
The Tech Studio Era
2011 — 2016
February 22, 2011
Tech Studio Opens on Abbot Kinney
Venice Beach. "The Coolest Street in America." A concept store fusing art, tech, and repair. 17 employees. Sales rivaling the Apple Store per sq ft. First son born.
2012
The Greenhouse
Bought first house with a greenhouse. Started cultivating exotic plants — succulents, orchids, and more.
2013
"Tech Studio SEO" Is Born
"How'd you get to #1?" The side project became a business. Later Nimbus Marketing, now BroBex — named after his two sons.
2014
Second Son & SEO Focus
Wife gave birth to second son. Stopped coming to Tech Studio daily — down to once a week to focus on building Tech Studio SEO.
2015
Pivot & Deep Focus
Retail too hard, rent too high. Moved to Mar Vista. Discovered Dr. Flint McGlaughlin — the world's foremost CRO expert.
2016
Cannabis Legalization & Absentee Owner
Cannabis became legal in California. Started growing exotic varieties outdoors. Became absentee owner of Tech Studio, focusing only on SEO. PC Fixer voted #1 IT Services in LA.
Chapter Four
The Marketing Evolution
2017 — 2026
2017
Dominating the Competition
His SEO put both top competing repair shops out of business. Both owners confirmed it. 100+ websites built.
2018
Nimbus Marketing
Renamed Tech Studio SEO to Nimbus Marketing. The SEO business was growing stronger than ever.
2019
Preparing for Exit
Built customer intake system and repair SOPs in preparation to sell the repair store. The exit strategy was in motion.
January 31, 2020
Closed Escrow. Full-Time Marketer.
Sold Tech Studio, PC Fixer, and all properties. After two decades in repair, Robert became a full-time SEO professional.
2021
Nimbus in Full Swing
Nimbus Marketing grew month by month. Full-time focus on SEO was paying off.
2022
First Cannabis Client
Took on first cannabis dispensary client. A new industry beckoned.
2024
Dispensary SEO Specialist
Became fascinated with dispensary marketing. Acquired first dedicated dispensary SEO client.
2025
Dispensary Domination Founded
Mastered the cannabis business. Founded "Dispensary Domination" — a lifetime of expertise crystallized into one mission.
2026 · Present Day
The Story Continues
Scaling BroBex Marketing and Dispensary Domination as the premier SEO partner for the cannabis industry — 18+ years of SEO expertise, 15 years of business ownership, and a lifetime of relentless innovation.
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